Steve Jobs: Every day how many times you say no?

Steve Jobs referred to the Vice President in charge of the design of Apple's "spiritual partner", is the most important character in Apple and both have close relationships in both business and personal life.

Share with Vanity Fair, Jonathan Ive said that he most admired in Jobs's ability to focus, perseverance, meticulous in whatever he did. Nearly every day, Jobs Ive asked the same question.

"I've never achieved such a high concentration Jobs. And he helps me train by always ask me: Yesterday you said 'no' How many times?" Ive said.

Jobs said that the time to say "no" as much as possible, you must be willing to refuse a lot of opportunities, "sounds good" before agreeing to something truly amazing.

"This principle makes you uncomfortable but effective. It was more than a habit, a practice ... but it's an admirable ability. Jobs are wholeheartedly I've ever known "Apple's designers said.

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Steve Jobs harsh and spends all his enthusiasm for things enthusiasts.

Since 2005, in the immortal speech, Jobs also said that he was still looking at myself in the mirror every morning and asked: "If today were the last day of my life, I have wanted to do what to do today?" . If the answer is "no" lasting for several days, which is when Jobs said he needed to change.

With legendary technology has gone 4 years ago, innovation does not come from accepting any half-baked idea, which came from the courage to say no and believe in your choice. He once said: "I am proud of what we do, much less what we do".

An example of this view has been mentioned in the Apple lawsuit - Samsung 2012. Apple has created more than 40 prototypes phone but only launched iPhone 5 lives (while the iPhone 5 has not been announced). Regardless of the money they have spent, how many resources have been poured into the development of a product, but if it's not good enough, they will say "no".

Apple threw away a lot of things "looks good" to pursue what they believe to be "perfect". Instead of running to the tastes, they help users understand why she would like a new best. This is encapsulated in the philosophy of Steve Jobs: "In many cases, users do not know what they want until you show them."

Chau An (According

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